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Do you need a director of remote work?
In our new Marketing Companion podcast episode, Brooke Sellas and I explore a hot trend — hiring a director of remote work. At first glance, this might seem trendy or even overkill but when you dive...
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The newly emerging relevance of Snapchat
It’s been a while since we talked about Snapchat on The Marketing Companion podcast, and there’s a lot to learn! Arguably Snapchat has made all the right moves in the past year: 1) Ad uncertainty with...
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The Tech Giant War is here, and there are opportunities for marketers
By Kiki Schirr, {grow} Contributing Columnist Once upon a time, the tech giants were buddy-buddy. You might even say they acted like family, specifically, the type of family that negotiates illegal...
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Five facts indicating dramatic post-pandemic consumer changes
One of the themes of this blog over the past few months has been that in marketing terms, the pandemic was a re-set. I choose this word carefully. It is not a change, an evolution, or an aberration....
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Tech is opening up new marketing opportunities
In our new episode of The Marketing Companion podcast, Brooke Sellas and I discuss how technology is opening new marketing opportunities for senior living, virtual meetings, healthcare, real estate,...
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The future of influencers and retail
This is an exciting week because I’m re-launching The Marketing Companion podcast with a new twist. Instead of a regular co-host, I’ll have six different marketing geniuses rotating through that...
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Is there any way to fix Facebook?
On a recent episode of The Marketing Companion podcast, I had a wee bit of a breakdown. I’m so tired of hearing about Facebook’s endless and deeply disturbing problems that I don’t even want to talk...
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Could this be the golden age of freelance (and other timely observations)
A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators. Digiday...
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What is the ROI of a blue check mark?
On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius...
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